To support Steve Madden’s Summer 2023 brand showcase in Kuala Lumpur, we managed media invitations, attendance, and press material dissemination. The goal was to ensure strong visibility for the brand’s seasonal launch and amplify the event across fashion and lifestyle media.

With the theme “New York Meets Kuala Lumpur,” the event brought together press, influencers, and guests for a celebration of self-expression and summer fashion. Our role focused on seamless PR execution — delivering press visibility and editorial traction to spotlight Steve Madden’s bold new collection and global brand identity.