Event Planning • Brand Launch • Media Relations
Founded in 1905 in Red Wing, Minnesota, Red Wing Shoes is an American heritage brand synonymous with quality, durability, and timeless craftsmanship. Over a century later, the brand continues to create purpose-driven footwear for those who value substance and style. The Red Wing Shoes LaLaport BBCC store launch marks Red Wing Heritage’s first flagship location in Malaysia.
To mark Red Wing Shoes’ official arrival in Malaysia, we planned and executed a launch event that blended heritage with hospitality — from a lion dance and ribbon-cutting ceremony to a curated fashion show and press gifting. Our team handled the event management, media relations end-to-end, from media invitations to post-event press release dissemination.