Linerase, a collagen biostimulator trusted by aesthetic doctors globally, was entering the Malaysian market. More than just a product launch, this campaign needed to introduce a new philosophy of skin health — one rooted in science and regeneration. Our role was to develop a communications approach that positioned Linerase not as another treatment, but as the future of natural skin rejuvenation.
Our Approach
To reflect the brand’s scientific credibility and refined positioning, we designed a campaign that combined medical expertise, immersive education, and real-world testimonials. Anchored by a media launch at The RuMa Hotel, the event brought together beauty editors, influencers, and media in an intimate setting where international experts, including Professor Andrea Corbo and Dr. Katerina Gkouvi, unveiled the science behind Linerase.
Beyond the launch, our influencer engagement strategy focused on authenticity — working with aesthetic-conscious content creators to undergo the treatment and share genuine, visually elegant reviews of their journey with Linerase. This real-life narrative helped humanize the brand and built trust in a market that values both results and transparency.
We also facilitated expert interviews to deepen brand credibility, allowing Linerase to dominate key beauty and medical aesthetics conversations across editorial platforms.