In support of the national launch of Esports Integrated (ESI), our team managed all media and PR efforts for the press conference officiated by the Minister of Youth and Sports. From managing the media invitation list, briefing  documents for the client’s preparation, to managing on-ground media relations, we ensured seamless end-to-end visibility across Malaysia’s national media news outlets.

Our role extended to facilitating and securing media interviews for the CEO of Impact Integrated, helping articulate the initiative’s vision, strategy, and national impact. The event was further elevated with a charity Esports showcase match, which we leveraged to drive additional lifestyle, entertainment and technology media interest.