PR & Communications Strategy • Brand Launch • Media Relations • Founder Profiling • Event Management
DIRI is a first-of-its-kind, self-paced online learning platform built for the everyday Malaysian — blending cinematic storytelling with expert-led content from some of the nation’s most respected minds. From Tan Sri Nazir Razak to Datuk Nicol David, the platform delivers inspiring, high-production learning experiences that aim to empower a new generation of talent.
Our Approach
Crafting an experience that mirrored the brand’s core for the launch of DIRI at Dadi Cinema, Pavilion KL.
Inspiring, immersive, and proudly local. Our role included end-to-end media relations, inviting press and potential partners, and securing interviews with the founder, Sheng Wong, to tell the story behind DIRI. We focused on shaping the brand narrative through earned coverage and founder profiling, ensuring the message of resonance learning and democratised mentorship came through clearly.
The Impact
The launch made waves with a strong media presence and news in the media. DIRI was positioned not just as an edtech platform, but a movement — championing homegrown stories, lifelong learning, and a reimagined approach to education and personal development.
