Product Launch • Media Preview • Influencer Collaboration
De Beers Jewellers introduced its first gender-neutral collection, RVL — a bold departure from the traditional, featuring contemporary silhouettes, contrasting materials, and expressive styling. The seven-piece collection is designed to empower wearers to layer, stack, and mix pieces freely, reflecting individuality beyond gender norms.
To launch this collection, we curated a press preview with a fresh perspective: beyond showcasing the jewellery, we invited editors to experience its versatility. Collaborating with a fashion stylist, we hosted a live model styling session to demonstrate how RVL could be paired with other De Beers icons — breaking convention and encouraging experimentation.
To further embody the spirit of duality and fluid self-expression, we engaged Hael Husaini as the face of the campaign in Malaysia. Known for his ability to embrace both masculine and feminine energies with confidence, Hael brought the collection’s message to life through a compelling visual narrative that resonated deeply with local media and audiences.
