PR & Communications Strategy • Luxury Brand Launch • Event Management • Influencer Engagement • Market Entry Strategy
As part of its continued expansion in SEA, Chaumet, Jeweller in Paris since 1780 with over 240 years of high jewellery heritage, unveiled its first boutique in Malaysia at The Exchange TRX in Kuala Lumpur. Where we led the public relations and launch strategy — introducing the brand to a new market with the grace and sophistication synonymous with the Chaumet brand.
Our Approach & Impact
To introduce Chaumet to Malaysia’s most discerning audiences, establish credibility and cultivate relationships with Malaysia’s top media, influencers, and clientele. The tone had to be elevated yet intimate, ensuring the Maison’s values of artistry, heritage, and refinement were woven into every interaction.
We began with an editors’ luncheon at Potager to introduce Chaumet’s management team to Malaysia’s top-tier press, followed by a boutique press preview and cocktail session to immerse media in the brand’s aesthetic and storytelling.
An intimate fine dining experience at Sabayon, EQ, designed to foster personal connections and leave a lasting impression for the clientele of Chaumet.
As Chaumet entered a new market, we worked hand-in-hand with the regional team to define localised messaging and media positioning that balanced global brand heritage with Malaysian market nuance. Every communication — from press releases, media story pitches to event talking points — was crafted to uphold the Maison’s image while resonating locally.
The result was an elegant brand debut, meaningful editorial coverage, and a strong foundation for Chaumet to grow in Malaysia.
Parallel to media engagement, we developed an influencer strategy to bring the Maison into the digital landscape of Malaysia’s style tastemakers, ensuring content remained true to Chaumet’s quiet luxury identity.
