Influencer Campaign
Chaumet’s “Bee de Chaumet” campaign is a global initiative that celebrates the brand’s iconic bee symbol, bringing together international celebrities and influencers to embody the collection’s spirit of joy, individuality, and timeless elegance. The campaign features a diverse cast of personalities and showcases the collection’s versatility through various stylistic interpretations.
The campaign unites celebrities and influencers across the globe to represent the brand’s reach and appeal.
For the Malaysia chapter, we collaborated with Ameera Khan, whose effortless elegance and digital influence aligned perfectly with the campaign’s youthful sophistication.
Beyond the event and influencer activation, the campaign also required a well-rounded communications strategy to support the collection’s renaming and refreshed identity. This included crafting media narratives that brought the Bee de Chaumet story to life, alongside a strategic mix of earned and paid media. Our team developed targeted pitches to local editors, ensuring coverage that captured both the heritage and evolution of the collection, while aligning with Chaumet’s positioning as a modern, storied Maison.
