Shaping Perspectives.
Creating Impact.

Our communications agency is built on the belief that the right story — told with heart and strategy — can shift perception, spark conversation, and build lasting brand connection.

We partner with brands at pivotal moments: launching, evolving, or reimagining how they show up in the world. From luxury and beauty to lifestyle and purpose-driven brands, our work is rooted in clarity, creativity, and cultural relevance.

Whether it’s a media campaign, an immersive event, or a community-led activation, we approach every project with the same intent — to make your brand seen, heard, and remembered in the most meaningful way.

At our core, we are connectors, storytellers, and strategists who believe in doing work that resonates. Work that doesn’t just reach audiences, but moves them.

Our Values

At PR LAB, we’re guided by a set of core principles that shape how we work — with our clients, our collaborators, and each other. These values drive everything we do, from the stories we craft to the relationships we build.
Core values

We Think Like a Partner

Your brand is our brand. We immerse ourselves in your vision, champion your goals, and act as an extension of your team — because great work only happens when we grow together.

Details Matter

From the smallest pitch line to the biggest launch moment, we believe that the difference is always in the details. Precision and care are at the heart of everything we deliver.

Challenge with Purpose

We ask the right questions, push creative boundaries, and approach every brief with fresh thinking — not for the sake of change, but to make your story stronger, smarter, and more resonant.

Accountability, Always

We show up, follow through, and take ownership — of the process and the outcome. Integrity is non-negotiable, and our clients trust us because we earn that trust every step of the way.

Our Team

We’re a small but mighty team of communicators and creatives with roots in fashion, media, beauty, and lifestyle. What brings us together? A shared belief in the power of meaningful stories and a drive to tell them with purpose, heart, and a spark of the unexpected.

We don’t just get things done — we care about how they’re done. With heart, intention, and the kind of detail that makes a difference. We’re proud of what we’ve built — and excited for what we’ll create with you next.

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Natasha Loo

Director

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Joe Lim

PR Executive

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Kasvin Kaur

PR Executive

Our Clients

Who we’ve worked with